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Get this from a library! Trademark valuation : a tool for brand management. [Gordon V Smith; Susan M Richey] -- A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in

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Trademark Valuation: A Tool for Brand Management, 2nd Edition. Read an Excerpt Chapter 01 (PDF) Table of Contents (PDF) Trademark Valuation: A Tool for Brand Management, 2nd Edition. Gordon V. Smith, Susan M. Richey. ISBN: 978-1-118-24526-2. Jan 2014. 368 …

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